Daily Mirror Insurance Advertising

Consumer financial advertising in the national press

We were invited to design some new direct resoonse adverts to appear in the Daily Mirror Reader Offers section, which is a notoriously competitive part of the newspaper.

The results were very impressive with the client expressing great satisfaction at the campaign.

Service: Copywriting, Advertising

Sector: Financial & Professional, Retail & Consumer

Daily Mirror Insurance Adverts

A series of hard-hitting direct press adverts that were designed on eye-tracking and scientific principles. Extensive research has led to a set of design guidelines that can affect how each particluar advert performs.

Daily Mirror Insurance Adverts

We changed the layout of this advert in a split-run test to see which format would be more successful. The results were interesting - the advert to the left delivered significantly more responses.